USER EXPERIENCE
& AUDITS

After working with countless entrepreneurs and companies, we’ve come to realize that most digital products fail because they are difficult to use, confusing, or frustrating.

In short, they have poor user experience.

At Apptales, we’ve tested multiple models for measuring usability through qualitative and quantitative research. We’ve designed a framework that allows us to evaluate digital interfaces based on a robust, state of the art methodology.

The result is a comprehensive and detailed report of your product’s usability problems, and suggestions on how to overcome them.

WHAT IS USER EXPERIENCE DESIGN?

User experience design (UX, UXD, UED or XD) syncs the following product components:

• Branding
• Design
• Usability
• Function

We work towards making your products more:

• Enjoyable
• Meaningful
• Valuable
• Relevant
• Effective

UX DESIGN PROCESS.

THE APPTALES USER EXPERIENCE DESIGN & AUDIT PROCESS HELPS COMPANIES IMPROVE HOW USABLE THEIR PRODUCTS ARE.

With so many options for UX strategy and design firms in Los Angeles (and around the world), we set ourselves apart from the others with unique processes, and even better people.

Apptales is based in New York; we can do in-person meetings and add people to your project from across the globe. We are fueled with international inspiration, and our small global team becomes an extension of your team.

We provide experts throughout the entire product strategy and design process. When you work with WANDR, your team includes not just one UI UX Designer.

APPTALES TEAM INCLUDES THE FOLLOWING FOR YOUR UX DESIGN PROCESS:

PRODUCT STRATEGIST

Works closely with the client to understand their business and product goals.

UX ANALYST

Focuses on the user experience requirements for the product.

UX RESEARCHER

Adds context to the user experience design process by researching your customer’s needs.

UX ARCHITECT

Well versed in UX design principles, the UX architect oversees consistency and feasibility of design on the project as a whole.

UX DESIGNER

The creative lead, the designer works on the illustrations and artwork for your product’s user experience.

AT APPTALES, WE PROVIDE END-TO-END SERVICES FROM THE BRAND DEVELOPMENT AND RESEARCH PHASE, THROUGH UI AND UX, AND TECHNICAL DEVELOPMENT. OUR WORK WILL NEVER COMPROMISE THE SCOPE OF THE FULL DEVELOPMENT PROCESS.

Take the next Step

OUR WORK.

01

Gotan

Gotan pays tribute to an infinite and evolving coffee culture. Well trained baristas are constantly trying to push the envelope in the art of coffee. Our kitchen is light and seasonal, placing an emphasis on fresh vegetables.

View Project
02

13th Step

13th Step is an interactive social application that connects users with other patients enrolled in the same treatment programs or rehabilitation centers.13th Step specializes in safely creating deeper connections through the use of sober-dates, treatment program and proximity.

View Project
04

Stud e Buddies

Stud E Buddies focused on improving the education system and serves as an adaptive learning platform geared toward cultivating and enhancing student engagement.

View Project

ENTERPRISE VS. STARTUP
DOES YOUR COMPANY NEED A USER EXPERIENCE DESIGN OR UX AUDIT?

We’re an enterprise company with an existing brand, can we work with Apptales for user experience design? Do we need UX audit?

Absolutely! We can audit your existing user experience and suggest changes, or work on developing a product from scratch that meets your existing brand direction.

The Apptales Product Strategy and UX Design Firm is based in Los Angeles, but has team members around the world. Our agile, international team allows us to stay ahead of global trends, and build scale-able data-driven designs.

Contact Us

We’re a startup company, is it too soon to do user experience design?

Startups -- we’ve been there! Building a company from scratch means limited time and resources. We’ve helped startups raised over $100 Million dollars, and built brands from the ground up.

It’s never too soon to work on researching, validating, and designing your product. If anything, building a viable product is critical to building a viable company.

We have special deals for startups. User experience design is included in our Startup Bootcamp.

Alternatively, contact us directly at hello@apptales.co for a custom startup package.

What’s the difference between Apptales User Experience Design Services for startups vs. for enterprise companies?

We don’t believe in a “one-size fits all” solution for every company’s UX. We work with brands, whether small or large, to understand and prioritize their product goals.

At Apptales, we strive to maintain a standard of excellence for all of our services and all of our clients.

However, we understand that startups have to make difficult product choices based on their limited resources. We’re here to help and have created a program specifically for startups.

On the other hand, many of our enterprise clients have built-in processes of their own. They frequently have more people who need to approve partner work, or pre-requisites in scope of work. Our enterprise clients can invest more time into large case studies, extensive research, and oftentime request additional user experience options.

We’re here to help both large-scale and small-scale companies alike.

OTHER USER EXPERIENCE FAQS

How long does a UX Design project take?

After years of user experience work, we’ve learned that each client and project is unique. Some enterprise companies have long-hauled approval process across different verticals; some startups are on a tight deadline -- then there’s everyone in between.

In short, there is no definitive timeline for all projects. Instead, we meet with you to discuss your goals, and create a timeline together.

We meet weekly, set the scope of work for the week, and deliver accordingly. We can structure a project across a few weeks or a few months, based on the total scope of work, your timeline, and resources.

The APPTALES team are incredible. Our product and services went through numerous iterations until we discovered our differentiating value proposition.

The site has met all requirements, and the app will launch in a few weeks. APPTALES delivers high-quality products on time and at great value. Their reliably communication and transparency make collaboration seamless. Customers can expect an honest and hard-working team with in-depth expertise.

At this point, they're basically part of our core team.

George Kalos
Founder and CEO of BBB

A business owner I interact with regularly recommended them to me. APPTALES did great work on their website, app, and platform. I then reached out and asked their team a checklist of questions; APPTALES answered my inquiries thoroughly enough that I felt comfortable working with them.

I especially value APPTALES's diligence their efficiency, and their attention to detail.

Natasha Kroski
‍‍
Founder and CEO of Dimani

"APPTALES had the app up and going within six months on both platforms."

The new app has been received well. APPTALES’ ability to adapt to and communicate about ever-evolving specifications helped make their code relatively bug-free. Implementable, on-time deliverables are hallmarks of their work.

Adam Young
‍‍‍
Founder and CEO of 13th Step LLC

let's start.