I. ART DIRECTION
IV. UX & PRODUCT DESIGN
Apptales partnered with Gotan to study their coffee-focused fast casual brand identity and translated their visual brand identity into a mobile ordering experience via a custom application.
User Experience Design
Interactive Design & Motion
Native iOS Development
Native Android Development
Web Application development
Jan 2018 - April 2018
Our team set out to translate Gotan’s mission of connecting people to real food and coffee into a brand and online ordering experience. We set out to orchestrate a new model for online ordering- with a focus on making the user experience as exceptional as possible. The brand itself needed to encourage connections to customers to foster loyalty and repeat orders.
_______ CLIENT DETAILS
Understanding the company.
Yokal gives the power back to the small business. We make it possible for businesses to display their products and incentivize new customers and loyal costumers with discounts and rewards.
Yokal’s concept and design were not particularly challenging to the team, but we had a learning curve between what we thought was the best approach and what the client anticipated. We worked to reach a mutual agreement that satisfied the client’s desires but also ensured that the app was as successful and useful as possible. Our client relationships are incredibly important to us and we embraced this challenge with an open mind and an eagerness to learn.
_______ CLIENT DETAILS
Our team set out to translate Gotan’s mission of connecting people to real food and coffee into a brand and online ordering experience.
We set out to orchestrate a new model for online ordering- with a focus on making the user experience as exceptional as possible. The brand itself needed to encourage connections to customers to foster loyalty and repeat orders.
Through out the project with Gotan, Apptales has prided itself on its customer-first approach, anticipating and understanding the needs of users, and maintaining an ongoing and transparent line of communication.
Using our findings and past experience, we have continually worked towards creating a holistic and all-encompassing design that is tailored to users needs and desires.
_______ ART DIRECTION
A new precedent for capturing fresh ingredients.
We attained our goal by restructuring Gotan’s digital presence and building a native iOS/Android/Web application- which enabled us to connect users to their most convenient Gotan location.
This new infrastructure enabled Gotan to adapt to its growing client base while maintaining its goals and values. It has encouraged customers and staff alike to interact with the brand in a way that exceeded our expectations.
Building personalization into every touchpoint.
Our intention for Gotan was to create a cohesive image that highlights the importance of fresh, local ingredients in a cozy and welcoming atmosphere. The art direction needed to highlights these tenants and celebrate Gotan’s mission.
While developing the art direction, we focused on the creativity seen within the kitchen and coffee counter at Gotan. The baristas served as a point of inspiration as they treat the coffee preparation like an art. We aimed to incorporate that dedication into our design and create a similar feel with a clean design and an image heavy presence.