I. ART DIRECTION

II. TECHNOLOGY

III. STRATEGY

IV. UX & PRODUCT DESIGN

Apptales partnered with Gotan to study their coffee-focused fast casual brand identity and translated their visual brand identity into a mobile ordering experience via a custom application.

OUR ROLE

Strategy
Art Direction
Content Creation
User Experience Design
Interactive Design & Motion
Native iOS Development
Native Android Development
Web Application development

Role:
Product Developer
Context:
Hospitality
Duration
Nov 2018 - Mar 2019

Apptales Contribution:

Our team set out to translate Gotan’s mission of connecting people to real food and coffee into a brand and online ordering experience. We set out to orchestrate a new model for online ordering- with a focus on making the user experience as exceptional as possible. The brand itself needed to encourage connections to customers to foster loyalty and repeat orders.

Strategy

Interaction Design

Visual Design

Marketing Design

Illustration

_______   CLIENT DETAILS

Understanding the company.

About

Challenge

Project Tags

Restaurant

iOS

Android

Web App

React Native

POS SDK

Website

Gotan_Website

Instagram

@gotannyc

Facebook

@gotannyc

Twitter

@gotannyc

2

Project Managers

2

Project Designers

4

Software Engineers

2

Q/A

_______   CLIENT DETAILS

Our team set out to translate Gotan’s mission of connecting people to real food and coffee into a brand and online ordering experience.

We set out to orchestrate a new model for online ordering- with a focus on making the user experience as exceptional as possible. The brand itself needed to encourage connections to customers to foster loyalty and repeat orders.

_______  APPROACH

Through out the project with Gotan, Apptales has prided itself on its customer-first approach, anticipating and understanding the needs of users, and maintaining an ongoing and transparent line of communication.

Using our findings and past experience, we have continually worked towards creating a holistic and all-encompassing design that is tailored to users needs and desires.

The Gotan online ordering system - iOS 1.0 2018

_______   ART DIRECTION

A new precedent for capturing fresh ingredients.

We attained our goal by restructuring Gotan’s digital presence and building a native iOS/Android/Web application- which enabled us to connect users to their most convenient Gotan location.

This new infrastructure enabled Gotan to adapt to its growing client base while maintaining its goals and values. It has encouraged customers and staff alike to interact with the brand in a way that exceeded our expectations.

_______   TECHNOLOGY

Building personalization into every touchpoint.

Our intention for Gotan was to create a cohesive image that highlights the importance of fresh, local ingredients in a cozy and welcoming atmosphere. The art direction needed to highlights these tenants and celebrate Gotan’s mission.

While developing the art direction, we focused on the creativity seen within the kitchen and coffee counter at Gotan. The baristas served as a point of inspiration as they treat the coffee preparation like an art. We aimed to incorporate that dedication into our design and create a similar feel with a clean design and an image heavy presence.

_______   UX & PRODUCT DESIGN

A systematic design language.

We transformed our strategy into an appealing digital product that enabled our users to connect to their chosen Gotan location using our prioritized features. Our personalized, prioritized features enabled users to quickly reorder past orders or to designate who the meal was for. These simple features created a more personalized experience.

We then implemented a design system that ensured the user experience was seamless and fluid across platforms. The language and images solidified the design, branding, and intended interactions.

The APPTALES team are incredible. Our product and services went through numerous iterations until we discovered our differentiating value proposition.

The site has met all requirements, and the app will launch in a few weeks. APPTALES delivers high-quality products on time and at great value. Their reliably communication and transparency make collaboration seamless. Customers can expect an honest and hard-working team with in-depth expertise.

At this point, they're basically part of our core team.

George Kalos
Founder and CEO of BBB

A business owner I interact with regularly recommended them to me. APPTALES did great work on their website, app, and platform. I then reached out and asked their team a checklist of questions; APPTALES answered my inquiries thoroughly enough that I felt comfortable working with them.

I especially value APPTALES's diligence their efficiency, and their attention to detail.

Natasha Kroski
‍‍
Founder and CEO of Dimani

"APPTALES had the app up and going within six months on both platforms."

The new app has been received well. APPTALES’ ability to adapt to and communicate about ever-evolving specifications helped make their code relatively bug-free. Implementable, on-time deliverables are hallmarks of their work.

Adam Young
‍‍‍
Founder and CEO of 13th Step LLC

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