INTERFACE DESIGN

Is it delightful? Is it useful? Is it YOU?

Aesthetics are an important part of your brand’s strategy and app ui. From the color palette to the bezier curve that dictates the animation of a menu, it all needs to consistently communicate your company’s personality.

Brilliant designs go beyond aesthetics. At Apptales, we focus on functionality.

Beauty will attract your user, but usefulness will keep them coming back.

WHAT IS USER INTERFACE DESIGN?

User interface design, also known as UI, compliments its more analytical and technical principal: UX design.

User interface is the artwork, and the story facing the user.

We love the analogy by Career Foundry:

Product development is the bones; UX design is the set of organs that makes everything run together, and the UI design is the skin, hair, makeup, and clothing everyone sees.

User interface design includes:
• Customer obsession
• General branding, graphic design, and illustrations
• Overall look and feel
• Responsiveness and interactivity
• Animation
• Adaptation to screen sizes
• User storyline

At Apptales, we use user interface design to make your products more:
• Relatable
• Understandable
• Memorable
• Attractive
• Purposeful

UI DESIGN PROCESS.

THE APPTALES USER INTERFACE DESIGN PROCESS HELPS COMPANIES IMPROVE HOW VISUALLY APPEALING THEIR PRODUCTS ARE.

We know you have options, but your app UI deserves experts that are an extension of your team. At Apptales, we find a mutual fit with our clients because we see them as a partner. Together, we create a user interface fueled by international inspiration.

We provide specialists throughout the entire product strategy and design process.

APPTALES TEAM INCLUDES THE FOLLOWING FOR YOUR UI DESIGN PROCESS:

PRODUCT STRATEGIST

Works closely with the client to understand their business and product goals.

UX RESEARCHER

Adds context to the user experience design process by researching your customer’s needs.

VISUAL DESIGNER

The creative lead, the designer works on the illustrations and artwork for your product’s user experience.

INTERACTION DESIGNER

Connects the interface movements and the user’s purpose; consider a progress bar, showing and action is done, and other action oriented elements.

FRONTEND DEVELOPER

Connects the interface movements and the user’s purpose; consider a progress bar, showing and action is done, and other action oriented elements.

AT APPTALES, WE PROVIDE END-TO-END SERVICES FROM THE BRAND DEVELOPMENT AND RESEARCH PHASE, THROUGH UI AND UX, AND TECHNICAL DEVELOPMENT. OUR WORK WILL NEVER COMPROMISE THE SCOPE OF THE FULL DEVELOPMENT PROCESS.

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OUR WORK.

01

Gotan

Gotan pays tribute to an infinite and evolving coffee culture. Well trained baristas are constantly trying to push the envelope in the art of coffee. Our kitchen is light and seasonal, placing an emphasis on fresh vegetables.

View Project
02

13th Step

13th Step is an interactive social application that connects users with other patients enrolled in the same treatment programs or rehabilitation centers.13th Step specializes in safely creating deeper connections through the use of sober-dates, treatment program and proximity.

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04

Stud e Buddies

Stud E Buddies focused on improving the education system and serves as an adaptive learning platform geared toward cultivating and enhancing student engagement.

View Project

ENTERPRISE VS. STARTUP
DOES YOUR COMPANY NEED USER INTERFACE DESIGN?

We’re an enterprise company with an existing brand, can we work with Apptales for user interface design?

Absolutely! We can integrate your existing brand, audit your existing user interface design, or work on developing a product from scratch that meets your goals.

The Apptales Product Strategy and UX Design Firm is based in Los Angeles, but has team members around the world. Our agile, international team allows us to stay ahead of global trends, and build scale-able data-driven designs.

Contact Us

We’re a startup company, is it too soon to do our user interface design?

We were once a startup too. Well to our ecosystem.

We’ve helped startups raised over $100 Million dollars, and built brands from the ground up.

It’s never too soon to work on researching, validating, and designing your product. If anything, building a viable product is critical to building a viable company.

We have special deals for startups. User experience design is included in our Startup Bootcamp.

Alternatively, contact us directly at hello@apptales.co for a custom startup package.

What’s the difference between Apptales User Experience Design Services for startups vs. for enterprise companies?

We don’t believe in a “one-size fits all” solution for every company’s UX. We work with brands, whether small or large, to understand and prioritize their product goals.

At Apptales, we strive to maintain a standard of excellence for all of our services and all of our clients.

However, we understand that startups have to make difficult product choices based on their limited resources. We’re here to help and have created a program specifically for startups.

On the other hand, many of our enterprise clients have built-in processes of their own. They frequently have more people who need to approve partner work, or pre-requisites in scope of work. Our enterprise clients can invest more time into large case studies, extensive research, and oftentime request additional user experience options.

We’re here to help both large-scale and small-scale companies alike.

OTHER INTERFACE DESIGN FAQS

What’s the difference between Apptales User Interface Design Services for startups vs for enterprise companies?

How grand is the scope of your project? How many Apptales experts do you want working on it at a single time?

Through years of research, design, and development, we’ve learned that we need to learn more about your business, customer and product to provide an accurate timeline and budget.

We can structure a project across a few weeks or a few months, based on the total scope of work, your timeline, and resources.

How much does user interface design cost?

Our standard weekly rate is $5,000
Designing the UI for a new app typically takes between 4 to 6 weeks depending on the amount and complexity of its features. This includes the time it takes to design the entire user experience.
For strictly visual redesigns, the time varies between 2 and 4 weeks.

What are affordances and design systems?

Affordances are the visual qualities that define the uses of an object. It is what helps us recognize the difference between a doorknob and a tennis ball, and a button from a navigation menu. At Apptales, we create design systems that have clear affordances. They provide consistency for your customers and are a better way to develop products.

The APPTALES team are incredible. Our product and services went through numerous iterations until we discovered our differentiating value proposition.

The site has met all requirements, and the app will launch in a few weeks. APPTALES delivers high-quality products on time and at great value. Their reliably communication and transparency make collaboration seamless. Customers can expect an honest and hard-working team with in-depth expertise.

At this point, they're basically part of our core team.

George Kalos
Founder and CEO of BBB

A business owner I interact with regularly recommended them to me. APPTALES did great work on their website, app, and platform. I then reached out and asked their team a checklist of questions; APPTALES answered my inquiries thoroughly enough that I felt comfortable working with them.

I especially value APPTALES's diligence their efficiency, and their attention to detail.

Natasha Kroski
‍‍
Founder and CEO of Dimani

"APPTALES had the app up and going within six months on both platforms."

The new app has been received well. APPTALES’ ability to adapt to and communicate about ever-evolving specifications helped make their code relatively bug-free. Implementable, on-time deliverables are hallmarks of their work.

Adam Young
‍‍‍
Founder and CEO of 13th Step LLC

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