BRAND DEVELOPMENT

One of the most common issues we see companies make is that they spend their time and resources trying to promote their product or service BEFORE formalizing their brand development from A to Z. Why is this such a big problem? Your brand development is who YOU are and how it relates to your buyer.

It ties together your product strategy, your advertising, your press, and your product development.

WHAT IS BRAND DEVELOPMENT?

Brand development is the way your audience identify's your company and your visibility in the market. It is not just your name, logo, tagline, visual design, or even your product. Your brand is your identity.

THERE ARE FOUR BRAND STRATEGIES THAT ARE CRITICAL DECISIONS:

• Brand Positioning: represents the values and beliefs of your company.
• Brand Name Selection: extendable, easy to pronounce, memorable, distinctive, translates easily into foreign languages.
• Brand Sponsorship: the relationship between your company and its products and other partners
• Brand Development: a brand can grow into line extensions, brand extensions, multibrands, or new brands.

OUR BRAND DEVELOPMENT PROCESS.

OUR LONG-TERM PLAN TO ATTRACT NEW CUSTOMERS, BUILD CUSTOMER LOYALTY, AND DISTINGUISH YOUR BRAND FROM COMPETITION.

WE PINPOINT YOUR GOALS

Pinpoint your brand strategy with your business goals and your customer’s product goals. This includes:

• Considering your overall business strategy
• Identifying your target clients
• Researching your target client group
• Developing your brand positioning
• Developing your messaging strategy
• Creating the assets you need to communicate your brand with your customer.

WE CREATE YOUR BRAND IDENTITY

These are the assets your need to communicate brand with your customer. This includes:

• Logo
• Color Scheme
• Tagline
• Website
• App Design
• Marketing Toolkits (templates, pitch decks, etc)
• General Online Branding


BRAND STRATEGY
& DEVELOPMENT

USER EXPERIENCE
 & AUDITS

USER INTERFACE
& VISUAL DESIGN

SOFTWARE 
ENGINEERING

Take the next Step

The APPTALES team are incredible. Our product and services went through numerous iterations until we discovered our differentiating value proposition.

The site has met all requirements, and the app will launch in a few weeks. APPTALES delivers high-quality products on time and at great value. Their reliably communication and transparency make collaboration seamless. Customers can expect an honest and hard-working team with in-depth expertise.

At this point, they're basically part of our core team.

George Kalos
Founder and CEO of BBB

A business owner I interact with regularly recommended them to me. APPTALES did great work on their website, app, and platform. I then reached out and asked their team a checklist of questions; APPTALES answered my inquiries thoroughly enough that I felt comfortable working with them.

I especially value APPTALES's diligence their efficiency, and their attention to detail.

Natasha Kroski
‍‍
Founder and CEO of Dimani

"APPTALES had the app up and going within six months on both platforms."

The new app has been received well. APPTALES’ ability to adapt to and communicate about ever-evolving specifications helped make their code relatively bug-free. Implementable, on-time deliverables are hallmarks of their work.

Adam Young
‍‍‍
Founder and CEO of 13th Step LLC

let's start.